{"id":11752,"date":"2022-11-28T12:42:44","date_gmt":"2022-11-28T11:42:44","guid":{"rendered":"https:\/\/www.canclini.it\/?p=11752\/"},"modified":"2022-11-28T12:42:44","modified_gmt":"2022-11-28T11:42:44","slug":"mfpen-eng","status":"publish","type":"post","link":"https:\/\/canclini.it\/en\/mfpen-eng\/","title":{"rendered":"MFPEN"},"content":{"rendered":"

Interview with Sigurd, founder and creative director of MFPEN, a Copenhagen-based clothing brand founded in 2015.<\/em><\/p>\n

What\u2019s your background and How did you have The idea to create MFPEN?<\/strong><\/p>\n

After my studies in production and sourcing, then I worked as a designer and sourcer for a few Danish brands.\u00a0Working for these brands, made me discover the possibilities within utilizing deadstock fabrics.\u00a0At the same time, I was missing voluminous\u00a0silhouettes within classical menswear.<\/p>\n

What\u2019s MFPEN meaning? Where does it come from?<\/strong><\/p>\n

The name mfpen comes from a Danish power of attorney for writing a signature on someone’s behalf, called MFP (med f\u00f8rt pen). It translates directly to “with led pen \/ leading the pen”. I liked the idea of doing something on the behalf of another one, in our case making garments for our customers – in your case making fabrics. Do what\u00a0you’re good at.<\/p>\n

Is your customer nowadays understanding more and more using recycled\/deadstock fabrics?\u00a0<\/strong><\/p>\n

I think so. Our main issue by working with deadstock fabrics, is that we tend to sell out quite fast on the garments made in the very limited fabrics. But it seems our customers learned that, and if they really want a product they know they have to get it fast. I think also they appreciate our way of working in a responsible manner.<\/p>\n

How are your oversize shapes going?<\/strong><\/p>\n

I think they go well. But to be honest, I never thought my designs to be that oversized. If you look through time, wide trousers and large coats have been a mainstay in classical menswear in the last century. It’s only been the last 2 decades, and with the terrible addition of elastane in fashion, that slim fit has been dominating.<\/p>\n

We heard that MFPEN is doing very well in Scandinavia.\u00a0We\u2019re happy for you, how\u2019s your point of view about the business?<\/strong><\/p>\n

Not sure if we’re doing especially well in Scandinavia compared to our other markets. We work with a few stores here, but the best ones in my opinion. And with that said – I think we have a small, but strong base here. We work with stockists in many places around the world, not\u00a0just Scandinavia, and luckily with that a great international following.<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Interview with Sigurd, founder and creative director of MFPEN, a Copenhagen-based clothing brand founded in 2015. What\u2019s your background and How did you have The idea to create MFPEN? After my studies in production and sourcing, then I worked as a designer and sourcer for a few Danish brands.\u00a0Working for these brands, made me discover […]<\/p>\n","protected":false},"author":2,"featured_media":11755,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[],"acf":[],"yoast_head":"\nMFPEN - C. Tessile 1925<\/title>\n<meta name=\"description\" content=\"Interview with Sigurd, founder and creative director of MFPEN, a Copenhagen-based clothing brand founded in 2015.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blue1925.it\/en\/mfpen-eng\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MFPEN - C. Tessile 1925\" \/>\n<meta property=\"og:description\" content=\"Interview with Sigurd, founder and creative director of MFPEN, a Copenhagen-based clothing brand founded in 2015.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blue1925.it\/en\/mfpen-eng\/\" \/>\n<meta property=\"og:site_name\" content=\"C. Tessile 1925\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-28T11:42:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blue1925.it\/wp-content\/uploads\/2022\/11\/mfpen_AW22_-25-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1712\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/canclinitessile.it\/#website\",\"url\":\"https:\/\/canclinitessile.it\/\",\"name\":\"C. Tessile 1925\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/canclinitessile.it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blue1925.it\/en\/mfpen-eng\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/canclini.it\/wp-content\/uploads\/2022\/11\/mfpen_AW22_-25-scaled.jpg\",\"contentUrl\":\"https:\/\/canclini.it\/wp-content\/uploads\/2022\/11\/mfpen_AW22_-25-scaled.jpg\",\"width\":1712,\"height\":2560},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blue1925.it\/en\/mfpen-eng\/#webpage\",\"url\":\"https:\/\/blue1925.it\/en\/mfpen-eng\/\",\"name\":\"MFPEN - C. Tessile 1925\",\"isPartOf\":{\"@id\":\"https:\/\/canclinitessile.it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blue1925.it\/en\/mfpen-eng\/#primaryimage\"},\"datePublished\":\"2022-11-28T11:42:44+00:00\",\"dateModified\":\"2022-11-28T11:42:44+00:00\",\"author\":{\"@id\":\"https:\/\/canclinitessile.it\/#\/schema\/person\/2b3848c88d8fe7a07a40df508873dbc4\"},\"description\":\"Interview with Sigurd, founder and creative director of MFPEN, a Copenhagen-based clothing brand founded in 2015.\",\"breadcrumb\":{\"@id\":\"https:\/\/blue1925.it\/en\/mfpen-eng\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blue1925.it\/en\/mfpen-eng\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blue1925.it\/en\/mfpen-eng\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.canclini.it\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"MFPEN\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/canclinitessile.it\/#\/schema\/person\/2b3848c88d8fe7a07a40df508873dbc4\",\"name\":\"staff\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/canclinitessile.it\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/16859885e946b8a630c70a9598232ad1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/16859885e946b8a630c70a9598232ad1?s=96&d=mm&r=g\",\"caption\":\"staff\"},\"url\":\"https:\/\/canclini.it\/en\/author\/michele\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"MFPEN - C. Tessile 1925","description":"Interview with Sigurd, founder and creative director of MFPEN, a Copenhagen-based clothing brand founded in 2015.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blue1925.it\/en\/mfpen-eng\/","og_locale":"en_US","og_type":"article","og_title":"MFPEN - C. Tessile 1925","og_description":"Interview with Sigurd, founder and creative director of MFPEN, a Copenhagen-based clothing brand founded in 2015.","og_url":"https:\/\/blue1925.it\/en\/mfpen-eng\/","og_site_name":"C. Tessile 1925","article_published_time":"2022-11-28T11:42:44+00:00","og_image":[{"width":1712,"height":2560,"url":"https:\/\/blue1925.it\/wp-content\/uploads\/2022\/11\/mfpen_AW22_-25-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"staff","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/canclinitessile.it\/#website","url":"https:\/\/canclinitessile.it\/","name":"C. Tessile 1925","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/canclinitessile.it\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/blue1925.it\/en\/mfpen-eng\/#primaryimage","inLanguage":"en-US","url":"https:\/\/canclini.it\/wp-content\/uploads\/2022\/11\/mfpen_AW22_-25-scaled.jpg","contentUrl":"https:\/\/canclini.it\/wp-content\/uploads\/2022\/11\/mfpen_AW22_-25-scaled.jpg","width":1712,"height":2560},{"@type":"WebPage","@id":"https:\/\/blue1925.it\/en\/mfpen-eng\/#webpage","url":"https:\/\/blue1925.it\/en\/mfpen-eng\/","name":"MFPEN - C. Tessile 1925","isPartOf":{"@id":"https:\/\/canclinitessile.it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blue1925.it\/en\/mfpen-eng\/#primaryimage"},"datePublished":"2022-11-28T11:42:44+00:00","dateModified":"2022-11-28T11:42:44+00:00","author":{"@id":"https:\/\/canclinitessile.it\/#\/schema\/person\/2b3848c88d8fe7a07a40df508873dbc4"},"description":"Interview with Sigurd, founder and creative director of MFPEN, a Copenhagen-based clothing brand founded in 2015.","breadcrumb":{"@id":"https:\/\/blue1925.it\/en\/mfpen-eng\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blue1925.it\/en\/mfpen-eng\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/blue1925.it\/en\/mfpen-eng\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.canclini.it\/en\/"},{"@type":"ListItem","position":2,"name":"MFPEN"}]},{"@type":"Person","@id":"https:\/\/canclinitessile.it\/#\/schema\/person\/2b3848c88d8fe7a07a40df508873dbc4","name":"staff","image":{"@type":"ImageObject","@id":"https:\/\/canclinitessile.it\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/16859885e946b8a630c70a9598232ad1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/16859885e946b8a630c70a9598232ad1?s=96&d=mm&r=g","caption":"staff"},"url":"https:\/\/canclini.it\/en\/author\/michele\/"}]}},"_links":{"self":[{"href":"https:\/\/canclini.it\/en\/wp-json\/wp\/v2\/posts\/11752"}],"collection":[{"href":"https:\/\/canclini.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/canclini.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/canclini.it\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/canclini.it\/en\/wp-json\/wp\/v2\/comments?post=11752"}],"version-history":[{"count":1,"href":"https:\/\/canclini.it\/en\/wp-json\/wp\/v2\/posts\/11752\/revisions"}],"predecessor-version":[{"id":11756,"href":"https:\/\/canclini.it\/en\/wp-json\/wp\/v2\/posts\/11752\/revisions\/11756"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/canclini.it\/en\/wp-json\/wp\/v2\/media\/11755"}],"wp:attachment":[{"href":"https:\/\/canclini.it\/en\/wp-json\/wp\/v2\/media?parent=11752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/canclini.it\/en\/wp-json\/wp\/v2\/categories?post=11752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/canclini.it\/en\/wp-json\/wp\/v2\/tags?post=11752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}